July 6, 2016 @ 11:33 PM



Most of us know exactly what we need to do to be successful, from our diet to our fitness and our business. Why is it that we have trouble following through? Some experts believe it's because as a society we are undisciplined. That's part of the reason, but not the real answer. I believe it's because it's just too darn easy not to be successful. The consequences are often unrecognizable and far off in the distant future.


As a real estate professional, there are things you know in your business too. You know your listings will sell faster and for more money if they have lots of clean, well-composed, high-quality pictures. You know that potential buyers will most likely find my listing online, the ...

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June 17, 2016 @ 5:14 PM


Think about it, you have decades of acquired knowledge.  And, while it may not be relevant for everybody, it's certainly relevant to somebody.  'Fact is, there's a niche out there that will find value in your experiences and insights about specific topics or skills you've developed.  Whether you choose to make it commercially available, or to simply make it available as a resource to help others, you have knowledge that's begging to get out there. Let’s call it “Digital Know-How’

What if I told you that you could create videos your prospects will crave for free, without being on camera, nothing to download, no upload, not even a camera? Would you start video marketing?

My ......

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May 11, 2016 @ 10:56 PM

At California Image Maker we continue to create new and more effective online listing marketing solutions for our clients. The new image Maker 3.0 is built on the premise that effective real estate marketing revolves around two main objectives, (1) to acquire new listings and (2) to sell existing listings. To achieve these objectives it is important to properly display your inventory and prove to prospective sellers that your marketing efforts are second to none. One of the best tools to help you meet these two objectives at the same time is to utilize one of the most common forms of online marketing for real estate – the single property real estate website.

See Sample: Click Here

What is a Single Property Website?


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April 6, 2016 @ 11:18 PM

If you’ve been following us over the last few months you have seen how Image Maker 3.0 is changing the way realtors are easily able to offer state-of-the-art lising markting solutions. Have you noticed a relatively new concept in the world of real estate marketing that we now offer 3D photography and video to showcase the interior of online listings.


This is the wave of the future, and we’re on the cutting edge of that wave here at California Image Maker. Over the years we have been fortunate to assemble a talented group of photographers, videographers, writers, voice talent and designers. Because of this, we’re now able to showcase our clients’ homes in this unique, innovative and eye-catching way...

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March 15, 2016 @ 3:46 PM

We now live in an “Image Economy”, the nature of todays internet has evolved to viewing visual content; photos and video. The importance of visual marketing is growing exponentially. With that said human beings have always been visual creatures, where do you think the phrase a picture is worth a thousand words came from. When we read, our mind automatically translates the words into mental images. Today in our digital world it is simply easier and more effective to get your message accross as a visual story teller. This is the main reason why Internet marketers make it a point to include visual content in their campaigns. I encourage you not to just include visual content, you can to the next level by developing an visual ...

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February 17, 2016 @ 5:21 PM

I know, I know… there are only so many hours in the day, and you only have time to do so much. You’re already working a Facebook Fan page and writing a blog. You simply don’t have time for video.  Think again. The smart money would be to reproritize the investment of your marketing resources to move video ahead of everything.  I am going to post below what I consider to be the most important reasons why you should be using video in your marketing.

10. People Like Watching Videos! - In Jan of 2016 94.5% of all US internet users watched online Video.

9. Video is there when you can’t be - So viewers see your message and feel like they are meeting you, even when you’re not there in ...

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January 12, 2016 @ 6:23 PM


Traditional real estate marketing no longer produces a worthwhile return. Being dissatisfied with the results of marketing in the traditional sense of how it’s always been done … we suggest you go back to the drawing board. What new trends are on the forefront and what do we need to do to compete and thrive in todays digital market place. In order to be poised to be a leader in your local market in terms of brand recognition and new business from the Web?

Trust  through Specialization

Today, consumers value knowledge over information. Information about buying a home, selling a home, preparing a home for sale, etc. is ubiquitous and therefore lacks value. What people want to know today is how to buy a home in a ...

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