What the hell is going on in the real estate brokerage industry?
There are all kinds of new brokerage concepts popping up around the country. You see 100% models, profit sharing models, and even a mixture of both. The future of real estate brokerage is changing fast!
If brokers do not adjust and start providing massive value to their agents, they are at risk losing agents as more Realtors begin to understand their options. The value proposition is defined as providing services that lead to an increase in agent production. With services defined in terms of training, leads, business, or something else along those lines.
There has been a permanent shift in the way agents do business. Consumers used ......
So, how do YOU avoid becoming known as the evasive agent?
It starts off as somewhat of a whirlwind romance…You find those looking to sell their homes, you woo them with the high tech marketing, eye-catching brochures and your impressive stats. They’re hooked.
After listing agreements are signed, the honeymoon phase begins with countless open houses and promising leads, but then something changes… After a few months the sellers get restless. The excitement of a big sale and the initial marketing campaign wears off and they are left wondering what’s going on. Oftentimes, this is where the phone calls begin to become a little more abrupt and the questions of “What are you doing to ............
There’s a story told about Andrew Carnegie, the steel industry magnate of the late 1800s and early 1900s. According to the story, Carnegie was in the process of inspecting one of his steel mills from a catwalk high above the work floor. As he moved around the factory with his entourage of company executives, one of the steelworkers followed down the catwalk, shouting “Mr. Carnegie! Mr. Carnegie!”
The other executives tried to keep the young man from passing, but Carnegie told them to allow the man through. The steelworker said, “I promised myself that if I ever got the chance to meet you in person, I would ask you this question: Mr. Carnegie, what is ............
90% of the real estate journey is happening online, yet most agents activities and resources are not target this experience. High quality online media is an important aspect of real estate marketing that is often lacking from many real estate agents’ marketing plans. The majority of the industry’s use of media in online marketing consists of low quality photographs taken by the agent’s $200 consumer digital camera, or perhaps the all-too-familiar “fish bowl” experience while viewing the “virtual tour” with wavy walls and distorted room perspectives. However, with the proliferation of low-cost, high-quality video technologies, combined with ......
The culture is moving at a pace faster than ever before. We have been transformed into what I call the “Clip Culture”. Today what we know most likely comes in the form of a sound bite. Do you feel like you’re battling intense 2017 competition with tools from 1999? Like you are in a gunfight with a knife, ouch!! If that’s you, then you need to bring your business into the NOW with video marketing!
Online Video is the single most powerful tool you can use to promote your business and attract new clients. A “Webisode” like the one below, is a creative broadcast quality video that promote and grow your business. A Webisode gives online .........
We are all being overwhelmed with choice these days, and real estate technology is no exception. With that said, have you ever thought this, “virtual tour providers and virtual tours are all the same. ” Or are they? It depends on “why” you want a virtual tour in the first place. So, how do we choose which virtual tour provider to use? Which virtual tour company is naughty and which is nice? Let’s take a closer look.
Most real estate agents want a virtual tour to do five things:
-Expose the property to more buyers
-Expose the agent to more sellers and buyers
-Show off the best features of the property
-Demonstrate to the seller that they are actively marketing the property
Most of us know exactly what we need to do to be successful, from our diet to our fitness and our business. Why is it that we have trouble following through? Some experts believe it's because as a society we are undisciplined. That's part of the reason, but not the real answer. I believe it's because it's just too darn easy not to be successful. The consequences are often unrecognizable and far off in the distant future.
As a real estate professional, there are things you know in your business too. You know your listings will sell faster and for more money if they have lots of clean, well-composed, high-quality pictures. You know that potential buyers will most likely find my listing online, the ...
Think about it, you have decades of acquired knowledge. And, while it may not be relevant for everybody, it's certainly relevant to somebody. 'Fact is, there's a niche out there that will find value in your experiences and insights about specific topics or skills you've developed. Whether you choose to make it commercially available, or to simply make it available as a resource to help others, you have knowledge that's begging to get out there. Let’s call it “Digital Know-How’
What if I told you that you could create videos your prospects will crave for free, without being on camera, nothing to download, no upload, not even a camera? Would you start video marketing?
At California Image Maker we continue to create new and more effective online listing marketing solutions for our clients. The new image Maker 3.0 is built on the premise that effective real estate marketing revolves around two main objectives, (1) to acquire new listings and (2) to sell existing listings. To achieve these objectives it is important to properly display your inventory and prove to prospective sellers that your marketing efforts are second to none. One of the best tools to help you meet these two objectives at the same time is to utilize one of the most common forms of online marketing for real estate – the single property real estate website.
If you’ve been following us over the last few months you have seen how Image Maker 3.0 is changing the way realtors are easily able to offer state-of-the-art lising markting solutions. Have you noticed a relatively new concept in the world of real estate marketing that we now offer 3D photography and video to showcase the interior of online listings.
This is the wave of the future, and we’re on the cutting edge of that wave here at California Image Maker. Over the years we have been fortunate to assemble a talented group of photographers, videographers, writers, voice talent and designers. Because of this, we’re now able to showcase our clients’ homes in this unique, innovative and eye-catching way...